For this multi-product campaign, M·A·C tapped us to bring bold energy and high-impact visuals to two of their standout launches: the iconic Lipglass and the endlessly buildable M·A·CSTACK Mascara. While the products are distinct, our creative direction united them under one cohesive visual world—one that celebrated amplification, expression, and the transformative power of M·A·C.

Together, the suite of assets we delivered emphasized the individuality of each product, while still feeling like part of the same bold, expressive universe M·A·C is known for.