M·A·C Cosmetics set out to release an all-new weightless Studio Radiance 24HR Luminous Lift Concealer. With key words like fresh, luminous, lifted, brightening and glow, we were tasked with creating a suite of visuals that announced and elevated the launch. 

Our team focused on experimentation around the product, shade range, skincare ingredients, and packaging with the goal of providing viewers a lasting taste of the quality and elegance of the new Studio Radiance line.