One of the most disruptive innovations of our time is the electrification of the car. Amidst this innovation, Hyundai has taken the approach of creating something entirely new. Fresh from top to bottom, the Ioniq series reimagines the driving experience for the modern era.

Our team was tasked with crafting a film that transformed fleeting moments into dreamy, suspended scenes—where the car and viewer remained still, while the world raced by in thrilling blurs.