Keeper’s Heart was born from the idea of taking something classic and reimagining it through a meticulous focus on craft. When the O’Shaughnessy's teamed up with master distiller Bryan Nation, they shared a single vision: to create an exceptional blend of American and Irish whiskey, crafted to the highest standards.
Our team was tasked with capturing the passion and artistry behind this distinctive brand with films crafted with the same dedication to detail and quality as their product.
As we set out to create a design language for our R&D, we took a deep dive into the process and purpose behind Keeper's Heart and became captivated by the art of whiskey.
Our obsession began with learning every facet of distilling—from how the grain is grown and malted, all the way to the final output through the spirits safe and how different barrels create different flavor finishings. Understanding these processes was essential to capturing and telling their story, and it opened our eyes to a whole new realm of creativity.
Ultimately, our films aim to embody these experiences and passions. They highlight both the artistry of these ingenious distillers and the rich heritage of the brand. Every bottle bears the O'Shaughnessy family motto, Fugit Hora—“the hour flies”—a reminder to savor each moment. Our goal was to create films that evoke that same feeling, Taking the viewer on a journey of craftsmanship, nostalgia, and beauty, while immersing them in an experience they could almost taste.
