One of the most disruptive innovations of our time is the electrification of the car. Automakers have rushed to reveal adapted versions of their existing vehicles to try and stay relevant in such a rapidly changing industry.
Hyundai has taken the approach of creating something entirely new. Completely fresh from top to bottom, the Ioniq series reimagines the driving experience for the modern era.
Our team sought to create a sophisticated film containing a series of moments frozen in time, where the viewer and the car were still, yet the world flew by at an exhilarating pace.