![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/0d402e14-9881-4ce4-b4a3-7bf4e63da67d_rw_1920.jpg?h=39d1b24ec8c91d78f5ed43c2016ff44d)
One of the most disruptive innovations of our time is the electrification of the car. Automakers have rushed to reveal adapted versions of their existing vehicles to try and stay relevant in such a rapidly changing industry.
Hyundai has taken the approach of creating something entirely new. Completely fresh from top to bottom, the Ioniq series reimagines the driving experience for the modern era.
Our team sought to create a sophisticated film containing a series of moments frozen in time, where the viewer and the car were still, yet the world flew by at an exhilarating pace.
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/65b1f47d-ed79-4250-a69e-ac69e31951c4_rw_1920.jpg?h=eb625833e4e71347e74f92549b47cf7c)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/c8da3819-6f7d-4c6e-9a58-c62f5be7a2bb_rw_1920.jpg?h=91e190ebb11f52cd560932edaebfd790)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/a746af65-5c8d-483e-9d58-449ed1efa4cd_rw_1920.jpg?h=d626d84ea5993c81fbfc23ef03cd2cb1)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/101cd100-5a30-46d5-809c-791d37f18885_rw_1920.jpg?h=6aeb1ac7e350cb075d82d359cc24784f)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/440e27c0-e5ac-45f3-b2e0-b422c91aa0bf_rw_1920.jpg?h=93389e9b65ea55949a3f46b201f43939)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/f0728cff-380a-48f6-ada2-e2b1074d7521_rw_1920.jpg?h=24a8596ce2f9eb0ccbb4a2b63bda587b)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/8f440b57-48d7-45df-8afb-ceeb08aaec7d_rw_1920.jpg?h=49130c10b8592e90d50d1b3b9311179c)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/8a77670d-82b5-4617-8969-d73357dced33_rw_1920.jpg?h=a3fde62f7beaef9197a5ba41b80dbd68)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/45ea49ce-32b1-4f51-9031-c62186957e25_rw_1920.jpg?h=ca53f6a119c7bbe681019ed026b261ec)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/cc6c6455-eb0f-4965-808c-0c546510ab37_rw_1920.jpg?h=e47d156b6e077b10e6805bf428df96c1)
Process
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/0ac7801d-e0e5-498a-993e-be62c214c2e4_rw_1920.jpg?h=0bc7c35468cfb2079dd3d08f5178e6ef)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/ad3660ba-4fc5-4bb8-b2d8-71eb1b36d0d4_rw_1920.jpg?h=0d5ab1764901bcddeba5c65f85892dce)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/7c762063-8966-4971-a2f2-d7470a0ff19c_rw_1920.jpg?h=5466c5882724f2d747725759f6f1f0ba)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/42808d00-efab-4350-b982-65e5feed0c67_rw_1920.jpg?h=abe602bc139e92a32446121ba1528c59)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/8d6b6e41-3ef2-45b9-a583-c2a3dbc4c3d2_rw_1920.png?h=d0fe82ce7987a46546a6e01e7595515b)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/8f085075-94b9-4497-906d-87763a141d94_rw_1920.jpg?h=22696401db8dcecc0c743bbf03dfaaee)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/dbee51cd-ff36-4225-a47d-8b12d830cb88_rw_1920.jpg?h=d238b1cfe911bedb1cd6fac8ad5d9358)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/adbded9a-96e7-41ab-9cb7-c03dd55d6a18_rw_1920.jpg?h=f5d3661dedf059b197b3409da6ea4b68)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/5ff5d991-a261-466e-953b-003f79a65b40_rw_1920.jpg?h=a5f3f1815b824c529a261ad5dcaa68c3)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/78677590-b5eb-4b34-9e9c-e771ca616b12_rw_1920.jpg?h=7fe98bc08b44d7fd6348a0200f2f48c2)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/92788f38-ff4e-4268-aacd-8f1e850a3a37_rw_1920.jpg?h=52e0489a3078ad1d5eaa8a21efc35f39)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/afce348b-7869-40d1-af73-9e281b2e34c0_rw_1920.jpg?h=a28262d947f46b33d159df131415dde2)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/62196ebb-c126-4418-b816-d55df461ccd4_rw_1920.jpg?h=0c77ebd609bb304272d92b420574c060)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/b191327c-377e-49d2-911a-6415d54f0f39_rw_1920.jpg?h=19dc26e0464e55c29fd1a802bbaefb32)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/c7eb730a-1eb7-4439-b5fd-2486e384a699_rw_1920.jpg?h=3579a958f1d5e71022f989b1b100bcb0)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/fd0a0394-fee3-46b9-abef-df3a622d5ea5_rw_1920.jpg?h=40e1e66629fe57497ac49c550cf844b9)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/5c61a9f1-89ed-4e86-a765-0a0c10d893b6_rw_1920.jpg?h=acd526754c5d76585410646402ad3037)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/1af7159d-1440-419e-a101-7c06492ab4a9_rw_1920.jpg?h=b51dbe5001d668af850a7541dea0e2ee)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/e8c2d8f2-9ac8-4fc9-8590-7eea4b45e84f_rw_1920.jpg?h=fa259d09e03b6872cdb27619e4161697)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/edf711dc-f5fd-4f22-a5cb-0861f6dd99cd_rw_1920.jpg?h=5393545126e49046a0c902d3149cadcd)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/1910a4ad-d1a1-454c-b163-bb006ae197f6_rw_1920.jpg?h=7de1c0ee3cbbfe7d2a36fe33b2b9a4a3)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/db05433b-4416-4432-be43-7b8f7a49f4bc_rw_1920.jpg?h=c9698225953365d57c3889be0a341fbd)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/4ef2b04c-aec9-42d0-8eb7-79de1e7aa027_rw_1920.jpg?h=f5ed8b904db38ea08fc1829da78033d0)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/06360288-0914-485f-beab-3e116cbdb765_rw_1920.jpg?h=62bdddd865ca25c512718651069e60e1)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/6786c8a6-4d95-47a8-8b12-e968796ac72c_rw_1920.jpg?h=724c6d3aea4d9a21e19f64973c613a01)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/b29750bd-fd05-4a8c-9e01-22ded4de1ad3_rw_1920.jpg?h=abff0262827d5b0f450076b4a0130d4c)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/a7393df3-2ef2-41f4-9ba9-0631e7c32620_rw_1920.jpg?h=2d6f977eeac29dcf4ecc016fcedf4de5)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/df31c6ed-6c22-47ea-9c9d-14bb68734f16_rw_1920.png?h=d430fabdcc7814d876e04bab5c654c6b)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/8e9658bb-ee5c-4a57-b43e-b61a4b490189_rw_1920.jpg?h=24bddcf36b79327758f72e22a3b6fc84)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/4e89cbe7-d5a3-4919-a16e-b43aea9154b2_rw_1920.jpg?h=26b2a9474aca2678ca111deb40d7edd5)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/70f96014-5b83-422a-b1ae-56847eeec0ea_rw_1920.jpg?h=b2665978e612ac73e1de3e5423d8d40c)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/b5dee920-1591-4f4f-9526-9eb1530c6e37_rw_1920.jpg?h=f734a49dc160ccfaf7f162ed1bd6614b)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/33983cec-e333-4c8b-ae0b-9dd954860ba2_rw_1920.jpg?h=0d6c8bad0f336b85baec06249c41ea72)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/82f77fb9-3386-4af0-9846-0f3f9acba29b_rw_1920.jpg?h=ce7ba7c7b4c5fc7dd538b98ac3d35d6d)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/45dddeb0-4527-458a-aafb-988872d173e7_rw_1920.jpg?h=662500d59f017bf4bd56437fe30ff28c)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/5fceead0-fa8e-4065-b016-a528afa5ceab_rw_1920.jpg?h=f8da9b6cb3a8214d4062ef17654436c6)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/5b6aad9a-d9e3-454e-bfbc-24824bd7a869_rw_1920.jpg?h=a06b5004fc48615e4fc3489d07d66ebc)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/800ac1c3-0ccc-4201-8e11-2eb4a9a32330_rw_1920.jpg?h=895055dfc593358e9e4f10573e4a897e)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/8b9b80eb-fbf7-413d-9743-6b3dcd13cba6_rw_1920.jpg?h=4ff7c09be42153129de6cbffcaf1916a)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/6481f4e9-d792-4f32-be8b-fa3d879e463d_rw_1920.jpg?h=36facbd61ba7921f852c4e3d6ebf6348)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/5f88d139-89ec-4e04-96f4-865f3160b80d_rw_1920.jpg?h=94f3a9565a30f4cfbc746071416c2fe5)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/7099196c-fd2a-4409-acd9-6073377df6b6_rw_1920.jpg?h=17cf34b2772702156b96fa92b36df24b)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/e568a184-debd-48a6-a57c-09dc85259160_rw_1920.jpg?h=e8e526537fef5b083431ee2478f14f69)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/40765d20-f96a-4fa6-bcc9-c0dd32e1194e_rw_1920.jpg?h=086825ef272bdb2787d55fb45b329d17)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/e2389ca2-ad1e-49a7-ada1-fc0f510bc4b3_rw_1920.jpg?h=24d1abe06e13d37eead12b9796231b5c)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/09278c25-4885-4de4-91ab-4c51fb7c5733_rw_1920.jpg?h=53d161b2bb2329321c62358c3c567f50)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/d36b4dfd-a3f4-4231-bd14-cc6496f97998_rw_1920.jpg?h=af162962ef651cfef1d6d25a264a519c)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/6940c958-d979-4b0f-a900-035514c2e458_rw_1920.jpg?h=0916ccf86ab9543284a160416db9a646)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/48d6655d-2f77-4507-bfd4-5f0747d588ce_rw_1920.jpg?h=bbc9c52ec458f3a72eca237fcd7ec157)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/8450310f-83a8-4606-b547-f9322bdc3150_rw_1920.jpg?h=ce1ea7100ff2076e11ba6bba6807a3ea)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/e7c5b164-6e15-4f33-ae07-2d0a97629c13_rw_1920.jpg?h=60c4975188a4a7baa7c090ac7499fdef)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/6c0bc5c9-ca71-4ca3-a45f-d16f01ada997_rw_1920.jpg?h=5bbf84af78917af678879b6abf9543cd)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/e7097656-6e1a-4624-bbaf-31e039d065c7_rw_1920.jpg?h=983a367bf72a441cc9155607987ec582)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/c9a7883a-6e08-42bd-97fe-4b76e7b1daaa_rw_1920.jpg?h=03d597eea7326a8c4e78b846675e7216)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/a0974819-3c82-4501-942c-123fb0e9807c_rw_1920.jpg?h=b3b7b0550eb287ae3219bb3db425bec2)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/b4c9fa88-e117-4220-bed1-45c2e5aa9761_rw_1920.jpg?h=a9b40018fcb558877525d9c224a52498)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/216a0faa-dbc0-41b1-8edb-b2c07bfcd0c1_rw_1920.jpg?h=b28d6faac893853cc164f242f3753493)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/75e8b237-333a-45d5-8d93-b006d8e0ec7c_rw_1920.jpg?h=c204100101f1057036d412f4c4991729)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/6a948827-2492-4cb1-9730-419e7da8d7ec_rw_1920.jpg?h=0c104b319e962170d6ca4722d93ef80e)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/c7de8ae8-0424-4630-9c20-f5b7b53cc41d_rw_1920.jpg?h=90aff1a7bd7ae400dc93dd3e8f995a2b)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/0012387d-31a3-4bad-978f-7d9ab267824f_rw_1920.jpg?h=991790507ed5e16df6423efe5546fe04)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/3d363272-2ddc-4a39-9d48-2535d8c3903f_rw_1920.jpg?h=962cada9ef53193feb5e8ccf6eb39a3c)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/01eadb0a-f5ee-4086-9638-a78ea78b9c6d_rw_1920.jpg?h=b1222ed5d1e90c1eb029ee99bba15de9)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/c1261132-260b-451e-8e61-f08106e4a119_rw_1920.jpg?h=31ba7332f7cf04220ab8633d130080cd)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/068760f6-a5ad-4a4c-b23a-9c330351155f_rw_1920.jpg?h=cb6bfb8b6e9197737453a23e3d242590)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/a4dee427-e5d9-4ea9-b1e6-fe363d8b8547_rw_1920.jpg?h=fafd6cc0dfee4f7df62a3d5ffcace115)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/36dfbe98-a406-48ba-850f-d99a7899deef_rw_1920.jpg?h=0d2157da2696e3152a78bad705efe23b)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/c2fb3c52-8d90-48b8-9c38-84da8cdf7628_rw_1920.jpg?h=9a2fd7b7d005ef938d6c16ed0596dba5)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/65ad049c-86d4-4f57-bf1a-47a9f5360a6a_rw_1920.jpg?h=47172c254b98c3fb67203d93ab4a451b)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/ab0cb7e9-f577-469d-b1d0-fb7a2a376250_rw_1920.jpg?h=f22d546d8a63a85d5591ec69d1fb9d08)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/b305d73b-6970-482a-9411-462d979d468b_rw_1920.jpg?h=69e657098f00e3013660547b2fd0d57e)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/882d3cba-e9eb-433e-ab9f-d171fe433ad1_rw_1920.jpg?h=04db849d943a3c9e0299551a39e295e8)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/6e86c72f-2f0a-4121-8035-298e47659ab1_rw_1920.jpg?h=c7d4218b67ff90493052b6a38d726cd1)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/abb361d8-7572-4f87-8263-ab3d6aa414f5_rw_1920.jpg?h=75e51040c95b721c9ab12cc8b07345e3)
![](https://cdn.myportfolio.com/e6ee4ce2-8bdc-49bd-b759-a18f1313a2a7/9da7e826-5856-44d6-902f-04032b4c53a9_rw_1920.jpg?h=881485c4729d0b8539c06e0cfffc6a2f)