Aquis Copper Sure technology is creating a new standard for the way people dry and care for their hair. Their new rapid dry hair wrap is woven with antimicrobial copper, and they wanted a campaign that displayed their product beautifully while giving the viewer an almost tangible exposure to the experience of using it.
Our goal was to highlight the softness of the fabric, the power of the Copper Sure technology, and the ingenuity of Aquis' unique weave.
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