Guest Post: 20 Things You Can Do to Make Your Website Google Friendly

I consider myself to be a very active participant of the new “social media revolution,” and agree that social media has the ability to attract and engage internet users in a way that SERPs (search engine results pages) or paid search results cannot. However, I think it’s important for us to avoid getting so caught up in the social media whirlwind that we forget about good old fashioned SEO (search engine optimization). Think about it this way: When you go to your financial advisor, he would never recommend that you put your entire net worth into a single stock. Well, any good internet marketing consultant will tell you the same thing about your online marketing strategy. The most effective strategies are those which are well diversified between social media, natural search and paid search.

In today’s post, we are going to focus exclusively on the natural search piece of the puzzle. (Since paid search would require its own post, hopefully Stylo Creative will invite me back in the future for a post that focuses exclusively on paid search. )

Having spent the past nine years as a search marketing professional, I can tell you with absolute authority and conviction that a well targeted SEO campaign will result in highly targeted traffic and conversion (which in turn will add to the bottom line of your business).

To get you started in the right direction, I have assembled a list of twenty ways you can make your website more Google friendly (which will also help benefit it’s rankings in Yahoo and MSN). Before we dive in, I want to point out that this list assumes you have done keyword research to identify your target keywords. If you haven’t taken the time to do that, bookmark this page, research what keywords you should optimize your website for, and then come back to this list and dive right in: