First Solo Title
I was approached by Entrepreneur Press in January, 2008 to write one of the books in their ClickStart series: Design and Launch an Online Networking Business in a Week.
My assignment, should I choose to accept it, was to create, In a well-organized and easy-to-follow format, a book that would detail everything an entrepreneur would need to get an online networking business (think of a LinkedIn, Facebook, Ecademy, Fast Pitch, Ryze, and other similar sites, but with more of a “niche” target audience) ready to go in the course of a single week. The book’s purpose was to be a primer on the revenue opportunities of social and business networking sites, written on the assumption that the reader would use a hosted, software-as-a-service provider (as opposed to licensing or creating social network software), in order to have the site up and running by the end of a single week.
I accepted the assignment. The book is written, and will come out early next year.
This book is for the person who is very interested in starting and running a business – particularly an online business – but does not have a clear idea of how to start, and doesn’t have much time – or doesn’t want to take the time – to set it up.
The reader may be ready to start, but wants a lot of the ‘research’ done for him in advance. The target reader of this book will want a concise, quick step-by-step guide to lead right up to a successful launch.
This book will cater to the entrepreneur who is not backed by a large amount of capital – and who doesn’t necessarily possess the highest level of technical expertise.
