Five Google Tools No Small Business Should Ignore

Stylo Creative Communications’ Mission to to allow small businesses to enjoy big-business impact through the intelligent use of integrated digital technology and the application of savvy marketing consulting.  The following Google tools, for example, are a must for any small business and we love to watch our clients experience amazing business impact from using them.

1.0 Google Docs – http://docs.google.com/

These tools are completely free to use as you wish. You can create a Word, Excel, or even PowerPoint presentation online. This is especially especially convenient when you are on-the-go. You won’t want to disregard the “form” feature, which allows you the ability to build customized forms to collect useful information. Once the user submits the form, the information will be stored in a spreadsheet on your Google account. For example, take a look at this Event Feedback Survey form built on Google Docs, or browse the template directory.

2.0 Google Analytics – http://www.google.com/analytics

I encourage everyone I speak with to read what Matt Cutts said about Google Analytics. Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness (from Google Analytics website).

Would you like to learn more with a tour of Google Analytics? We certainly encourage it!

3.0 Google Webmasters – http://www.google.com/webmasters

If your company has a webmaster who manages your website, he or she should be using this tool. It is a useful tool that helps you to make your website more search engine friendly. It is not a magic button to  Search Engine Optimization (SEO) greatness, but rather a measurement of how your website is doing. On the other hand, this tools also has a YouTube channel and share useful information regarding optimizing your website. As an example, take a look at the video below.

Video – Is Google putting more weight on brands in rankings? (20:28)

4.0 Google Local Business Center – http://www.google.com/local/add/

People nowadays are busy and on the move. When they need to know something, they know they can “Google” it and most likely get the answer(s) they need. Wouldn’t it be good if they search, let’s say “Miami law firm” and what appears on the list are three lead keys to your business:

• your business name
• your website address
• your company phone number.

Not just that, but they also get a snapshot of  Google Maps showing your business location.

Countless businesses do not utilize this very easy-to-use tool. Are you one of them?

5.0 Google Search – http://www.google.com

Rather than doing a typical search, let us have some fun. Type this into the Google Search box: “1 GBP to USD”. Immediately you get currency conversion of British Pound to US Dollar.

What about “New York weather“? Up it comes – exactly what you need. See below.

Oh and that is just the beginning, check out the full list of what you can do with the Google search box.

They best thing about these wonderful tools? They are spelled F.R.E.E….You can’t get anything cheaper than that. Anyhow, you might find this Fun Facts about Google useful when a talking with a geek. We hope you will find these tools useful and we wish you a nice day!