Twittering Away or Tweeting with Purpose?

“The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it.”

Edward R. Murrow (American broadcast journalist during and after World War II.) 

How true these words still ring, three decades and eons of technological advancement after Murrow uttered them.  Children today have more sophisticated, readily available tools to communicate with then their grandparents ever had.  I still remember how our lives were changes by the introduction of cell phones.  Then came the Internet, and now social media tools is the hot topic. 

Which brings me to Twitter, a micro-blogging social networking site.  For us at Stylo this tool is becoming indispensable.  Depending on the client, we are including it in marketing plans we develop.  The news media have caught on and are using it to distribute hourly headlines, while more and more companies are twittering their condensed messages and brands across the quantum universe of the Internet. 

How do you create an absolutely Twitterific presence?  Here’s a few more thoughts on improving your Twitter presence: 

-         Be personable.  You might already have a company brand or corporate presence, but remember that Twitter is about human interaction.  Have a face, have a personality.

-         Add value. Provide useful content.  Guy Kawasaki might be blitzing off tweets every few minutes, but it’s all interesting content.

-         Reply to comments.  It won’t take a minute and establishes your reputation.

-         Don’t sell!  Do not offer discounts “…if you call now”!  Enough said.